Sirius satellite radio is one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although most channels cover music genres in general, subscribers benefit from an almost equal number of news, sports and entertainment channels available in ground and online formats too. The name of Sirius Satellite Radio has increased over the years thanks to the collaboration with famous names in the showbiz such as Howard Stern, who transfered his show to Sirius Satellite Radio after signing a five-year contract with the company. The Howard Stern Show started being broadcast on Sirius Satellite Radio on January 9, 2006.
Through the deal that Howard Stern made with Sirius satellite radio, he got the right to create three channels, of which only two have been founded so far. In fact Howard 100 and Howard 101 occupy the best positions in a top of the listeners’ preferences in the entire package provided by the broadcaster. The array of programs available with Sirius satellite radio is absolutely incredible and each of the categories sports, entertainment, music and news/talk are divided in their turn in further subcategories. Thus, under the music section you can select Jazz/Blues, Country, Hip-Hop/R&B or pop. To illustrate this variety even further, it is enough to say that just for rock, you’ve got more than twenty-two available choices.
Sirius Satellite Radio offers only self-productions, and lots of shows are hosted by famous people, particularly on the sports channels. The music and entertainment programs are supported by hip hop superstars, deejays and veejays, while political commentators deal with the news and major events in talk shows and bulletins.
In the market approach, Satellite radio has adopted a strategy of exclusiveness and this is best shown in the access to major sports events. Sirius satellite radio has bought the rights to be the only broadcaster for all the NFL, NBA and CFL games. In fact, since 2005, there is not other radio program with more live NBA games than Sirius. Other worth mentioning achievements refer to the national horse racing talk show At the Races, as well as to the broadcasting of some of the best matches in the English Premier League; moreover, soccer remains a favorite two hour talk show topic from Monday to Friday.
